LEGO Dreamzzz

Brand: LEGO - Agency: Engaged - Year: 2023 Country: Belgium

UI Design: Valerie letens
UI Animation: Nick Pauwels
3D design & animation: Nick Pauwels
Minigame design: Nick Pauwels
Development: Jonathan Dupont
POS design: Bert D'hean
Art Direction: Wim Segers

For the launch of the new LEGO Dreamzzz, we developed impactful 3DOOH displays on Antwerp's shopping street 'Meir' to attract attention to the new series.

I rigged the full character and animated the 3D Billboard, also creating the environment to enhance its realism and appeal. This is just part of what we produced for the big launch, which you can learn more about in the section below.

Dreamzzz Game

Become the dreamchaser! We developed a mini-game that allows kids to become their heroes. The primary objective is to catch objects and defeat the Nightmare King. This is a web browser game. My role in this project involved designing the entire scene, including the background, obstacles, sound effects, visual effects, and the run and jump 3D character cycles. The development team then assembled all the elements and brought the game to life.

Augmented reality

To explore the world of Dreamzzz, we developed an immersive augmented reality experience. I was responsible for creating the 3D door, 3D character animation SFX, and designing and animating the entire world as you step through the door.

Out of Home

Finally, we enhanced traditional out-of-home advertising by integrating it into POS material, making it more impactful.
My responsibility was to design and animate the OOH content.

LET'S WORK TOGETHER!

Located in Antwerp. Belgium

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