Intertoys AR
Playbook

Brand: LEGO - Agency: Engaged - Year: 2022 Country: Belgium

UI Design: Nick Pauwels
UI Animation: Nick Pauwels
3D moddeling, design & animation: Nick Pauwels
CGI: Nick Pauwels
Sfx: Nick Pauwels
Development: Jonathan Dupont
Art Direction: Wim Segers

Together with Engaged, we transformed an Intertoys toy catalog into an interactive playbook using Augmented Reality. Children could explore LEGO sets through AR experiences.

My role in this project involved collaborating with the AR director to invent the AR experiences, design the UI, create sound effects, develop 3D models, and animate the ideas for the Engaged development team to integrate. For the case movie, I tracked the AR experiences into real-life style shots to showcase these experiences.

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